Journal

UN WOMEN: THE RESULTS ARE IN
UN WOMEN: THE RESULTS ARE IN
On July 3rd, we launched our campaign with UN Women National Committee Australia and released five charity tees with the promise to donate 100% of the retail price of each.... Read more...
UN WOMEN PROJECTS: PEACE, DIGNITY & INDEPENDENCE
UN WOMEN PROJECTS: PEACE, DIGNITY & INDEPENDENCE
From empowering women and educating girls to closing the gender gap and addressing basic human rights, UN Women’s work is both broad and tireless. To better understand the type of... Read more...
NEW ADVENTURES WITH NICOLA CROSS
NEW ADVENTURES WITH NICOLA CROSS
Easily one of the funniest and most sincere women we follow, Nicola Cross has had one big year. Welcoming her first baby in June, the new mumma and her partner... Read more...
MEET THE TEAM: GABBY
MEET THE TEAM: GABBY
What’s your role at Auguste the Label? Social media coordinator and customer service – a lot of this, a bit of that! This means… I'm a busy bee! How does... Read more...
GEMMA WARD FOR AUGUSTE
GEMMA WARD FOR AUGUSTE
An other-worldly beauty, a beloved Australian icon and a woman with her feet planted bare on the ground, Gemma Ward was a natural choice for our Grace campaign (and such... Read more...
RAISING LITTLE WOMEN
RAISING LITTLE WOMEN
Sunshine chasers, little wildflowers, park rangers in the making – meet Raising Little Women. We couldn’t resist sharing the magical adventures of these little loves, captured by mumma Belinda Love... Read more...
HOW TO: SWADDLE YOUR LITTLE BABE
HOW TO: SWADDLE YOUR LITTLE BABE
We’ve created these Baby Muslin Wraps to give bubs a soothing cotton cuddle as they adjust to life outside the womb. Breathable, soft and, well, seriously adorable – this is... Read more...
MEET THE TEAM: JAMIE
MEET THE TEAM: JAMIE
What’s your role at Auguste the Label? Wholesale Administrator   This means… I make sure that all the lovely boutiques we stock receive their orders on time and are kept... Read more...
CHASING THE SUN WITH MARIANNE ROUSSETY
CHASING THE SUN WITH MARIANNE ROUSSETY
An artist, a model, a woman chasing her dreams – Marianne Roussety is one of those free spirits who fits so well in the Byron Shire. Having shot for Auguste... Read more...
TEES WITH PLACES TO BE
TEES WITH PLACES TO BE
New favourites with old souls, our latest vintage-style tees are an ode to some of our favourite destinations down under. Get inspired below (and get packing) – these tees have... Read more...
BEACH DAYS WITH OLIVE COOKE
BEACH DAYS WITH OLIVE COOKE
A local beauty known for her sundrenched snapshots of beaches near and (oh so) far, Olive Cooke was a natural choice for our Spring ‘18 Grace campaign. Feel the sunshine and... Read more...
BTS: LEADER OF RADICAL LOVE
BTS: LEADER OF RADICAL LOVE
Shooting our Little Auguste campaign is always a little bit of a manic day – at least for us, that is! For the girls, it’s more of a huge game... Read more...