Journal

THE GRACE PLAYLIST
THE GRACE PLAYLIST
Songs from all our favourite female artists, to empower, to love and to get your spirits soaring. Don’t hold back, ladies.   Read more...
IN THE PRESS: GRAZIA EXCLUSIVE
IN THE PRESS: GRAZIA EXCLUSIVE
Grazia – one of our favourite online style destinations – recently shined a loving light on the launch of our Grace collection with a feature on Gemma’s return to modelling... Read more...
MEET THE TEAM: MARGIE
MEET THE TEAM: MARGIE
What’s your role at Auguste the Label? Senior Graphic Designer This means… I get to visually communicate Auguste through our branding, website, signage, lookbooks, EDMs, social content, charity campaigns –... Read more...
AUGUSTE TALKS: HELENA VESTERGAARD
AUGUSTE TALKS: HELENA VESTERGAARD
Shot in Auguste for our latest Spring campaign ‘Grace’, Helena Vestergaard is an international model, a new mother and a woman with big dreams – the perfect face for a... Read more...
IN THE STUDIO WITH TSERING HANNAFORD
IN THE STUDIO WITH TSERING HANNAFORD
Australian realist artist Tsering Hannaford views the world with patience and an attentive eye. A four-time Archibald prize finalist and daughter of renowned painter Robert Hannaford, she’s had a paintbrush... Read more...
WINTER PERKS
WINTER PERKS
Soft sunshine, empty beaches and deep blues – captured here on 35mm by local film photographer Anrielle Hunt, these are the winter perks of the slow season in Byron Bay.... Read more...
MEET THE TEAM: TORI & PHOEBE
MEET THE TEAM: TORI & PHOEBE
What’s your role at Auguste the Label? Tori: Marketing Assistant Phoebe: Copywriter and Content Manager This means… T: I work really closely with everyone in the marketing team, lending a... Read more...
BEHIND THE SCENES: THE SUPERBLOOM
BEHIND THE SCENES: THE SUPERBLOOM
Welcome to the making of The Superbloom campaign! Shot in Sunland, California, and brought to life by this amazing team. Take us back! Photographer | Trevor KingMuses | Delilah Parillo and Nico MaryHMU... Read more...
UNDER THE BYRON SUN
UNDER THE BYRON SUN
There’s nothing quite like early Byron mornings – 6 am, coffee in hand and heading to the shore to meet this beautiful soul. Shot between Broken Head and the sparkling... Read more...
LOST IN TRANSLATION: JAPAN ON 35MM
LOST IN TRANSLATION: JAPAN ON 35MM
Captured here on 35mm film by Marguerite Moloney, this photo series pairs the manmade shadows and soft blossoms of Tokyo in spring with the raw characteristics of analog photography. Vibrant... Read more...
HINTERLAND HOUR: COCKTAIL RECIPES
HINTERLAND HOUR: COCKTAIL RECIPES
New season, new collection, new round of cocktails from the oh-so-clever team at Cape Byron Distillery! These Brookie’s Gin cocktails were crafted for The Superbloom collection and named after its... Read more...
LUNCHTIME WITH THE HEALTH GURU GIRL
LUNCHTIME WITH THE HEALTH GURU GIRL
Endless sun, sparkling seas and constant greenery. There’s a lot to love when living in Byron Bay. One thing we can never get enough of is all the creative souls... Read more...