Journal

MEET THE TEAM: EMILY
MEET THE TEAM: EMILY
What’s your role at Auguste the Label?  I am a part of our warehouse team. This means… I take care of everyday duties in the warehouse, from picking and packing... Read more...
THE SUPERBLOOM LAUNCH
THE SUPERBLOOM LAUNCH
To welcome The Superbloom and celebrate all the love and hard work that went into this collection, we recently gathered the team and headed for a favourite spot in the... Read more...
THE SUPERBLOOM PLAYLIST
THE SUPERBLOOM PLAYLIST
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TEA TIME WITH KATE DALTON
TEA TIME WITH KATE DALTON
They say there’s not much a good cup of tea can’t fix. Cue Kate Dalton. The founder of local Byron brand Mayde Tea dedicates her time to concocting therapeutic blends... Read more...
MEET THE TEAM: EMMA
MEET THE TEAM: EMMA
What’s your role at Auguste the Label? I started my role as the kids product developer and have (very) recently taken on the production assistant role as well. This means…... Read more...
WILD HEARTS: BRIDESMAID STYLE
WILD HEARTS: BRIDESMAID STYLE
Our Scarlett story is dreamt up for memorable days with a romantic floral print, floaty fabric and timeless details. Cohesive yet full of different styles to satisfy each member of... Read more...
INTERNATIONAL WOMEN'S DAY
INTERNATIONAL WOMEN'S DAY
This year on International Women’s Day, our Auguste team put aside some time to celebrate the accomplishments of all the wonderful women we know and love – and press for... Read more...
THE SUNSHINE SIX
THE SUNSHINE SIX
Last year we came in contact with an absolute ray of sunshine. Rachel Allen (affectionately known as Bambi) is a positive thinker and a courageous spirit – she’s also a... Read more...
FRANCESCA: BTS - PART 2
FRANCESCA: BTS - PART 2
An ode to days spent lost on pebbled Spanish streets heading towards the golden hour, it’s only fitting that our Francesca collection was captured on one of our favourite islands,... Read more...
AT HOME WITH CHURCH FARM
AT HOME WITH CHURCH FARM
Collectors of curious religious icons and antique pictures long before they even met, it was almost destined for Amanda Callan and Andrew Morris – co-founders of Church Farm General Store... Read more...
MEET THE TEAM: LISA
MEET THE TEAM: LISA
What’s your role at Auguste the Label?Customer Care Representative This means…I work within the Customer Care team in Byron Bay. I take care of answering questions to help our lovely... Read more...
DOWN THE AISLE
DOWN THE AISLE
There are few moments as special as when you share your love and commitment as a couple with all your friends and family. And from the flowers to the food,... Read more...